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Pikeur, an equestrian brand with a rich history, was founded in 1957 under the name Haefner & Co. The first industrially produced equestrian fashion came from Pikeur. Even today, Pikeur continues to have a strong influence on equestrian fashion and sets trends. The clothing is co-developed by top German riders such as Isabell Werth, Ludger Beermaum and Franke Sloothaak. Pikeur is worn by the German national teams at the World Equestrian Games, the European Championships or the Olympic Games.